New African is an English-language monthly news magazine based in London. Published since 1966, it is read by many people across the African continent and the African diaspora. It claims to be the oldest pan-African monthly in English, as well as "the bestselling pan-African magazine". It is published by IC Publications, which also publishes African Banker, New African Woman and African Business (ISSN 0141-3929).
Since the beginning in 1966 New African has changed its name twice: 1966-76, African Development; 1977–78 (April), New African Development; since 1978 New African.
New African magazine carries heavy advertising coverage for a number of multinational corporations (such as Chevron, inside cover of print edition March 2013), and parastatal or Chinese state-affiliated trade organizations. Of interest, advertisements placed in New African by the CantonFair, a Chinese parastatal trade organization, focus on Africa's trade with China and the remainder of the globe, however these advertisements specifically omit any trade relationship that Africa (as a continent) has with the United States. Though the advertisement's illustrations depict a "globally connected Africa" facilitated by Chinese trade, the locations to which Africa is "connected", though they are geographically depicted as being on United States' soil, are actually the names of cities and trade hubs located in Latin America. The advertisement thus gives the impression of appearing comprehensive, but is specifically exclusive of United States' interests and trade representation with Africa upon closer examination.
African studies is the study of Africa, especially the continent's cultures and societies (as opposed to its geology, geography, zoology, etc.). The field includes the study of Africa's history (Pre-colonial, colonial, post-colonial), demography (ethnic groups), culture, politics, economy, languages, and religion (Islam, Christianity, traditional religions). A specialist in African studies is often referred to as an "Africanist". A key focus of the discipline is to interrogate epistemological approaches, theories and methods in traditional disciplines using a critical lens that inserts African-centred ways of knowing and references.
For Africanists, also known as communitarians, problems within Africa are thought to be caused because the real flesh-and-blood communities that comprise Africa are marginalized from public life as so many "tribes". Therefore, the solution is understood to be the need to defend culture and put Africa's age-old communities at the center of African politics. It is also argued that there is a need to "deexoticize" Africa and banalise it, rather than understand Africa as exceptionalized and exoticized.
African Studies is a peer-reviewed scholarly journal publishing articles in the fields of anthropology, linguistics, history, sociology, politics, geography, and literary and cultural studies. It was founded in 1921 under the title Bantu Studies.
The journal is indexed in Sociological Abstracts, International Political Science Abstracts, Applied Social Science Index, International Bibliography of the Social Sciences, Current Bibliography on African Affairs, and Abstracts in Anthropology.